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Beauty-first booking software

The Fresha alternative that doesn't tax your new clients

Everything you use Fresha for — booking, reminders, client records — for a flat $2 + $1/staff. Zero commission. You keep 100%, and you keep your clients.

Start 3-month free trial See the full comparison

No card • we migrate you from Fresha free

Loved by independent salons & barbershops

What Fresha really costs you 3-staff salon
Team plan · €8.95 × 3 members ≈ $31
20% new-client commission + $150
1.29% + €0.20 card processing + fees
Your real bill ≈ $181/mo
Boona · 0% commission $5/mo

Assumes 15 new clients/mo at $50. Fees per Fresha's published pricing; converted to USD.

0% commission vs Fresha's 20% on new clients
You own your clients not a marketplace
$2 + $1/staff flat — no fee surprises
Beauty-first built for salons, not gyms
Your size, your real cost

No calculator needed — here's the math

Fresha's subscription is only part of the bill. Add the 20% new-client commission and processing, and here's what each salon size really pays.

Your salon
Fresha real cost
Boona
You keep
Solo (1 chair)
≈ $15/mo + 20% on new clients
$3
~80% less + 0%
Small (3 staff)
≈ $31/mo + ≈ $150/mo commission
$5
≈ $176/mo
Growing (8 staff)
≈ $82/mo + commission
$10
≈ $220+/mo

Fresha Team plan €8.95/bookable member + 20% first-booking marketplace fee + 1.29% processing. Boona = $2 base + $1/staff, 0% commission. USD, FX 2026-06-19.

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No compromise

You lose the fees, not the features

Feature

Boona

$2 + $1/staff
Fresha
Free* + fees
Beauty-first design Built for hair, nails & lashes — not gyms or pet grooming
Generic
New-client commission We never charge you for your own success
0% forever
20% fee
You own your client list Not a marketplace — your clients stay yours
Marketplace
Price per staff member
$1/mo
€8.95/mo
Data export Take your data with you, anytime
Free
Paid add-on
Online booking 24/7
Automated reminders Boona: email + push · Fresha: SMS + email
Client history & CRM
Mobile management
Consumer marketplace reach Fresha can send you new clients — for a cut
Real monthly cost (3 staff)
$5
≈ $181
The fine print

Where Fresha falls short for modern salons

Fresha is a capable platform with real marketplace reach. But four things push salon owners to look elsewhere.

"Free" isn't free

Fresha drew salons in as free, then added a per-member subscription, a 20% commission on new clients, and card-processing fees. The real monthly bill creeps well past zero.

Boona is a flat $2 + $1/staff. That's the entire bill — no add-ons, no surprises.

You're taxed on your own success

Every new client who books via the marketplace costs you 20% of their first visit (Fresha's '7-day rule' decides which bookings count). The more you grow, the more you pay.

With Boona a new client costs you $0 — 0% commission, forever.

The marketplace owns the relationship

Your salon sits in a directory that can show your client a competitor down the street. Plenty of owners just want their own booking page, not to be one listing among many.

Boona isn't a marketplace. Your clients are yours — we never resell them.

Leaving shouldn't feel like a hostage situation

You can export your Fresha client list, but full data export is a paid add-on — and re-importing it elsewhere is left to you.

Boona imports your clients, history and services for you — free.

Free migration

Switch from Fresha in an afternoon

Keep both running in parallel until you're ready — no lost bookings.

1. Export from Fresha

In Fresha, open Clients and export your client list to CSV (owner account).

WE DO THIS FOR YOU

2. Hand it to us

Send us the file — we import your clients, history and services, formatted.

3. Go live

Add your Boona booking link to your Instagram bio and start taking bookings.

Why salon owners leave Fresha

"The 20% new-client fee was quietly eating my margins. A flat price I can actually predict changed everything."

SM

Sarah M., London

Hair stylist

"Migrating my client list took an afternoon — the team did the import for me. I wish I'd switched sooner."

AR

Ashley R., Austin

Beauty studio owner

GDPR Compliant
SSL Secure
Daily Backups
99.9% Uptime

Boona vs Fresha — your questions, answered

The things salon owners actually ask before switching.

Is Fresha no longer free?

Fresha still markets a free signup, but most salons now pay a per-member subscription, a 20% commission on new marketplace clients, and card-processing fees. Boona is a flat $2 + $1 per staff member with 0% commission — that's the whole price.

How much does Fresha charge for new clients?

Fresha takes 20% of the first booking from each new client who finds you through its marketplace (its '7-day rule' determines which bookings qualify). With Boona, new clients cost you nothing — there is no commission, ever.

Can I turn off the Fresha marketplace?

Fresha is built around its consumer marketplace, so leaving it limits the platform's value. Boona isn't a marketplace at all — you get your own booking page and you own your client relationships outright.

How do I export my client list from Fresha?

You can export your client list from Fresha's Clients area to CSV (full data export is a paid add-on). Send that file to Boona and we'll import your clients, history and services for you, free.

What is a free alternative to Fresha?

Several tools advertise a free tier, but most recover the cost through commissions or client-side fees. Boona isn't free, but at $2 + $1/staff with 0% commission it usually works out far cheaper than Fresha's real bill — and you start with a 3-month free trial, no card required.

Is Fresha or Booksy better?

Both are marketplaces that charge new-client commissions (Fresha ~20%, Booksy ~30% on Boost). If you want marketplace discovery and accept the cut, either can work. If you'd rather keep 100% of your earnings and own your clients, Boona is the cheaper, beauty-first alternative to both.

3 Months Free.
No Credit Card.

Keep 100% of what you earn. Switch from Fresha in an afternoon.

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